Privacy Policy

Privacy Policy

A Privacy Policy is a legal document that informs the public about the data you collect, how you collect it, and how you use it, as well as other important details about your privacy practices.

This article will explain in further detail what a Privacy Policy is, why and when one is legally required, and how to create and display your own.

We've also put together a Sample Privacy Policy Template that you can use to help write your own.

What is a Privacy Policy?

A properly written Privacy Policy tells customers what data you collect about them when they engage with your business (e.g., through your website) or purchase one of your products/services, and why you're collecting that information. It also lets people know how long their information will be stored, who can access these records and more.

So, a good Privacy Policy should outline what data is being collected and explain why you're collecting it, who has access to it, and the time frame during which you plan to store it. It should also include any third parties with whom your company shares personal or private information, as well as any steps taken to ensure the security of such information.

A Privacy Policy is Required by Law

Privacy Policies are required by law to be posted on your website. You may be required to include specific clauses in your Privacy Policy, depending on the applicable laws within your area or where you are conducting business.

In fact, privacy laws are in place in many countries around the world, including the following:

Canada's Personal Information Protection and Electronic Documents Act (PIPEDA)

The California Online Privacy Protection Act (CalOPPA)

The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA)

Europe's General Data Protection Regulation (GDPR)

Australia's Privacy Act

The UK's Data Protection Act

Third Party Services Require a Privacy Policy

Many third-party services that you use to improve your website's user experience, monitor analytics, or display ads require you to post a Privacy Policy.

You should provide clauses detailing how you use third-party services, APIs and SDKs.

Just some of the most popular third-party services, which require you to post a Privacy Policy are:

Canada's Personal Information Protection and Electronic Documents Act (PIPEDA)

The California Online Privacy Protection Act (CalOPPA)

The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA)

Europe's General Data Protection Regulation (GDPR)

Australia's Privacy Act

The UK's Data Protection Act

A few of the reasons these third-party services require you to post a Privacy Policy and disclose your usage of their cookies and services are due to the fact that they place cookies on your visitors' computers. They also collect information about them whenever they visit your site, such as their browsing habits, the device used, and so on.

Always be Transparent in Your Privacy Policy

A transparent and complete Privacy Policy agreement, which explains exactly what information a company collects and how it uses that information, inspires trust in a business.

Trust is essential for companies whose business models are based on sensitive customer data. Users feel secure knowing they have control over their personal information under the terms they signed up for.

Your Privacy Policy should explain to your users how your app or website handles personal data. Your users should also be aware of the reasons for collecting information and how long they will be kept on your servers.

You must disclose even if you do not collect any personal information. Because users expect transparency, it helps to have a Privacy Policy. Users may believe that you are collecting too much personal information and not disclosing any.

The SwissCows search engine doesn't track or store user searches. Its Privacy Policy says that it only collects the data that is necessary to provide its services and stores it in an anonymized way:

What Should You Include in Your Privacy Policy

Your Privacy Policy will contain a variety of clauses depending on your business type and applicable law. Accordingly, there are certain clauses that every website, which collects personal data from visitors, should include in their Privacy Policies.

It should be structured to make it easy for the reader to understand essential information. You can achieve this by using well-structured, clearly written clauses that are clearly identified with descriptive headlines.

With that in mind, let's take a look at what you should include in your Privacy Policy.

What do you do with the information you collect?

This clause informs the user about what happens to their personal data after it is collected.

A website might collect information such as a user's address and name in order to ship products purchased online. This information is essential and is not collected more than necessary. This is very different from a website that collects users' names and addresses and then sells it to a third party for marketing purposes.

Both websites collect the same information, but it is vital that you disclose how this information is used once it has been collected.

How is collected information kept safe?

Personal data that is collected from an individual must be kept secure and only accessible by authorized personnel. You must implement appropriate security measures if you are trusted with handling personal data about users.

For example, to prevent unauthorized people from stealing or hacking your customer's credit card information, you need to secure it behind firewalls.

Data breaches have been affecting millions of internet users over the last few years. Many of those affected faced severe legal and financial consequences. You are responsible to make sure that personal information is not lost or misused if you store it.

Privacy Policy FAQs

Here is a list of frequently asked questions that you may find useful.

What is a Privacy Policy?

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Can I download a Sample Privacy Policy Template?

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Why do I need a Privacy Policy?

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Do I need a Privacy Policy even if I don't collect personal information?

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Do I need a Privacy Policy even if I don't collect personal information?

To upgrade from mono to dual, simply contact our customer care team for assistance.

Where do I display my Privacy Policy?

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How do I make my Privacy Policy enforceable?

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How often do I need to update my Privacy Policy?

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